After the transition, both of the company’s manufacturing facilities in Dallas will produce Oak Farms-branded products. Currently, one facility produces Schepps products and the other facility produces Oak Farms products. Dean Foods expects the change to result in manufacturing, supply chain and marketing efficiencies.
To ease the transition for consumers and retailers, beginning the week of 11 October, all DFW-area retail customers who currently receive Schepps milk in gallon and half-gallon plastic containers will begin receiving milk carrying a label that includes the Oak Farms and the Schepps logos.
After this transitional period, estimated to be completed by February 2011, all retail dairy products will carry Oak Farms branding exclusively. Some foodservice products will continue to carry the Schepps name after the transition.
Schepps’ sponsorships and commitments in the community, such as the Schepps Reward Program, will continue under the Oak Farms name.
Source: Dean Foods
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