According to the British Retail Consortium (via Leatherhead Food Research), total sales for June were 3.5% higher than those in 2011, as the effects of the Queen’s Diamond Jubilee took hold.
People spent more on crisps, snacks and alcohol prior to the long bank holiday weekend.
But it looks like the rain has stopped people spending so much. What, even on strawberries and cream?
I look forward to the release of official retail sales data next week, to see if our other big occasions are helping retailers pick themselves up again, such as Euro 2012, Wimbledon (Murray in the final), and the forthcoming London 2012 Olympic Games.
And is this what retail has come down to: the big occasion?
Shaun Weston is managing editor of FoodBev.com
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