Del Taco is among the first restaurant chains to offer the exciting new fountain technology in Southern California (US).
The sleek, stylish new fountains are touch screen operated, enabling people to select from more than 100 regular and low-calorie brands including many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the US.
The self-serve fountains, which represent a complete departure from anything The Coca-Cola Company has offered previously, were in development for more than four years prior to launching in 2010.
John Cappasola, chief brand officer at Del Taco, said: “Del Taco’s menu has always emphasised tremendous variety with both Mexican and American favourites. We are excited to expand on this variety with the Coca-Cola Freestyle test. We know our consumers will enjoy being able to customise their drinks like they customise their meals.”
At Del Taco, all menu items are made to order using fresh ingredients including freshly grated cheddar cheese, hand made salsa, slow cooked lard free beans and marinated chicken grilled fresh every hour. The menu includes Mexican offerings of tacos, burritos, quesadillas and nachos as well as American favourites like hamburgers, fries and shakes. Del Taco also serves breakfast and most restaurants are open 24 hours with a drive thru.
Coca-Cola Freestyle is now available in more than 1,100 outlets and more than 60 markets, covering 33 states across the U.S, including Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, Phoenix, San Francisco, Seattle and Washington, DC. The company plans future US introductions throughout 2011.
Source: Del Taco
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