Mintel’s Global New Product Database supports Naturex’s claim, showing a 550% increase of products launched in the EU containing antioxidant rosemary extract from 2011 to 2013.
Natural antioxidants can be used by manufacturers to preserve the colour and flavour of food and beverage products, keeping them fresher for longer.
Naturex business manager Baptiste Demur said: “We believe the growing popularity of rosemary extracts will continue in the coming years as consumer demand for clean labels maintains its momentum.
“Shoppers are rejecting chemical additives, but they still expect the products they buy to offer an adequate shelf life. In addition, they like the idea that their food is preserved with a familiar herb they have in their kitchen cupboards at home and often cook with.
“Furthermore, the regulatory environment has become more favourable, as shown by the European Commission’s recent decision to broaden regulations covering the use of rosemary extract as an antioxidant in lean meat and fish products. Natural preservation is a trend whose time has come.”
Source: Naturex
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