The Biggest Loser Protein has been developed through a licensing agreement with NBC Universal Television, DVD, Music and Consumer Products Group.
David Jenkins, founder and chief executive officer of Designer Whey commented: “The Biggest Loser offers contestants life changing tools to regain their health through supervised dieting and exercise, and Designer Whey offers everyone life changing products for better results inside and out. We are excited to see, along with the rest of America, the positive impact that our research-proven Designer Whey products will have on The Biggest Loser contestants and fans.”
“The show trainers and doctors have been incorporating whey protein into the lives of our contestants for the last few seasons,” said Mark Koops, creator and executive producer of The Biggest Loser. “We are excited to now have a product that has been tailored to the needs of our contestants and available to everyone who wants to live The Biggest Loser Lifestyle.”
“We are really pleased to offer The Biggest Loser Protein drinks by Designer Whey,” said Kim Niemi, senior vice president, NBC Universal Television, DVD, Music and Consumer Products Group. “This product will be a terrific complement to the existing portfolio of The Biggest Loser diet and wellness products, which will benefit the show’s contestants and viewers alike.”
Contestants of The Biggest Loser season seven will use the cross-branded Designer Whey and The Biggest Loser Protein in their quest for better health. The Biggest Loser Protein by Designer Whey will be available in four signature flavours of Blue Blueberry, Red Raspberry, Chocolate Deluxe and Vanilla Bean. Also available in single serving packets is The Biggest Loser Protein.2GO for the on-the-go lifestyle.
Tom Oliver, chief operating officer of Designer Whey explained: “Our vision is to continually increase the number of people who feel and look healthier by fully developing the benefits of whey and making products like The Biggest Loser Protein by Designer Whey available to the mass markets.”
Source: Designer Whey
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