As part of the visitor centre initiative, Diageo is working closely with local taxi and tour companies, cruise ships, airlines and hotels to help generate tourist traffic to the island.
The state-of-the-art visitor centre, adjacent to the distillery, which produces the rum for the Captain Morgan brand in the US, is located at the Renaissance Park development on St Croix and is the first of its kind, according to the company.
Visitors will experience an hour long voyage including history and artifacts of the rum industry, tour of the distillery, a movie theatre, interactive learning screens, Captain Quarters Bar, multi-sensory systems, and a Captain Morgan merchandise store.
Source: Diageo
© FoodBev Media Ltd 2024