The new TV spot, entitled ‘Gardener’, is a take on the ads of the early ‘90s. The action is set to the iconic Etta James track, I Just Want To Make Love To You and features model, Andrew Cooper, in the role of the 2013 ‘Diet Coke Man’, starring alongside a group of fun-loving female friends set in a park.
New Diet Coke ‘Hunk’ Andrew Cooper, said: “Everyone remembers the Diet Coke Man advertisements. They have been cultural milestones and I’m absolutely thrilled to have been chosen to play the part in 2013 – especially in such an exciting year for the brand.”
The advert will be airing on TV in the UK from March and supported with a fully integrated ‘Sparkling Together for 30 Years’ marketing campaign. The TV campaign has been created by advertising agency, BETC London.
Source: The Coca-Cola Company
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