Coca-Cola Great Britain has launched new Diet Coke limited-edition can and bottle designs to celebrate its latest on-pack promotion.
Offering consumers the chance to win £5,000 every day for six weeks, the packaging aims to celebrate fashion, beauty, music and travel.
The promotion runs from 11 September to 22 October and will appear on a range of formats, including 330ml cans, multipacks, and 1.75 litre and 500ml bottles.
Coca-Cola senior brand manager Natalie Whitehead-Farr said: “The new packs have been designed to appeal to Diet Coke drinkers, illustrating their passion for travel, music, beauty and fashion, and giving inspiration for how they might spend their £5,000 should they win.
“With such an incredibly loyal audience, it is great to be able to reward them in this way, and continue what has already been a full and engaging programme for the brand this year.”
The promotion is the latest phase of Diet Coke’s ‘get the gang back together’ marketing campaign. Launched at the start of 2017 with the announcement of brand ambassador Holly Willoughby, the campaign continues with further TV, digital and out-of-home advertising.
© FoodBev Media Ltd 2018
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