To bring heart health into the spotlight during February – American Heart Month, – Diet Coke will distribute special limited edition packaging in support of the campaign.
For her part, Klum will return to the runway for the Diet Coke sponsored Red Dress Collection Fashion Show on 11 February, the popular kick-off to Mercedes-Benz Fashion Week in New York.
“The Heart Truth movement is near and dear to my heart, and I’m honoured once again to join Diet Coke as their ambassador for the programme,” said Klum. “This year I want to inspire even more women and their families to make choices that promote stronger, happier and healthier hearts.”
Diet Coke packaging will have a new look during February. The limited edition packaging will graphically depict one person’s journey from heart health awareness to empowerment to advocacy. The Heart Truth’s Red Dress logo will also appear on more than 6 billion packages of Diet Coke throughout the year.
“The Heart Truth campaign celebrates healthy lifestyle choices, which have become increasingly important to Diet Coke consumers. In the third year of our partnership with the NHLBI, we are proud that we can continue to play an important role in this educational conversation,” said William White, brand director, Diet Coke North America.
“One of the tips from NHLBI is to maintain a healthy weight. Incorporating regular physical activity into your routine is an essential approach to maintaining a healthy, balanced and active lifestyle. And with no calories and great taste, Diet Coke is not only an excellent choice for managing calorie intake, it also provides refreshment and hydration that helps our consumers be their best throughout the day.”
The Heart Truth campaign has helped raise awareness that heart disease is the number 1 killer among women to nearly 70% compared with 34% in 2000 before the campaign was first introduced.
Source: The Coca-Cola Company
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