February is American Heart Month, and for the fourth consecutive year, Diet Coke is partnering with the National Heart, Lung, and Blood Institute to support ‘The Heart Truth’ campaign.
For 2011, Diet Coke has created a national game of ‘Capture the Flag,’ inviting people to visit DietCoke.com/HeartTruth where they can capture flags with a click of the mouse to trigger a donation from Diet Coke to heart health programmes.
On 1 February, Heidi Klum and Diet Coke launched the campaign at an all-star, first-of-its-kind ‘Capture the Flag’ game in Los Angeles. Two teams, which faced off at the University of California, Los Angeles’ (UCLA) Drake Stadium, were playing to raise funds for two heart health organisations: UCLA Preventative Cardiology Program and the University of California, Davis Women’s Cardiovascular Medicine Program.
When people capture flags this month at DietCoke.com/HeartTruth, their actions will generate a donation for heart health programs funded by the Foundation for the National Institutes of Health (FNIH) in support of ‘The Heart Truth’ and women’s heart health programs. On the site, people can also learn how to continue to plant and capture real world and digital flags throughout February. All captures will trigger donations up to a grand total of $100,000.
Supermodel Heidi Klum first joined Diet Coke to help raise awareness of women and heart disease through the Diet Coke Red Dress Program, part of Diet Coke’s new partnership with ‘The Heart Truth,’ in 2008.
Source: Diet Coke
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