Privately owned, CJ is based in Zhongshan in the Pearl Valley Delta of Guandong Province and has operations in Hong Kong, Macau and Mainland China. The stake has been purchased for an undisclosed sum.
The new venture, now trading as Distell China, is headed by MD, Rody Wong, who previously ran CJ Wines & Spirits. Wong, a former Apple and Seagram executive, who has worked in the US and Asia, has established a strong support base for cognac brand Bisquit that Distell bought in 2009.
Wong says that Distell China’s focus will be on building the presence of Bisquit in the southern part of the country initially.
Source: Distell
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