Domino’s, which already has a 46% share of the Australian pizza market, has mapped out further growth areas of the business which, according to franchise development manager Pat McMichael, include metro and regional store strategies.
“We launched our three-year strategic plan recently and we’re keen to grow our store presence in metro areas such as Melbourne and Sydney, where we haven’t had a lot of store count growth in recent years,” he said.
“Regional areas are also another aspect of our business where we are yet to explore the full potential. As we develop our regional store strategy, you will see us drive the business into key regional areas across the country.
“We have approximately 55 new store territories across Australia and New Zealand, which we’re actively looking for franchisees for. These territories include both metro and regional locations, which Domino’s has selected as areas of significant growth potential.”
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