As one of the brands from PepsiCo’s Frito-Lay division, Doritos originally introduced Crash the Super Bowl in 2007, and aired its first consumer-created commercial during Super Bowl XLIV.
Contest finalists have also gone on to receive commercial work, Hollywood representation and other once-in-a-lifetime opportunities. The brand has received more than 19,000 consumer-generated ad submissions further demonstrating the popularity of the award-winning programme.
PepsiCo’s relationship with the NFL is among the company’s longest running and most successful sports sponsorships.
Source: PepsiCo
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