DPS joins the Bears as a Hall of Fame Partner and will be the exclusive provider of carbonated soft drinks and other beverages at Chicago’s Soldier Field.
In addition to soft drinks, the agreement covers teas, bottled water, energy drinks, juices and juice drinks.
DPS will also be the title partner of Bears training camp and have in-stadium and game day branding elements in the south courtyard at Soldier Field, as well as work with the team on local community outreach, advertising and retail promotions.
Bears vice president of sales & marketing, Chris Hibbs, said: “The Chicago Bears are excited to welcome Dr Pepper Snapple Group and its first-class brands to our team of Hall of Fame Partners.
“From our first discussion, the shared enthusiasm for our team and the Chicago community was evident. Their product portfolio emphasises both flavour and variety, making it a perfect fit for our large and diverse fan base.”
Source: Dr Pepper Snapple
© FoodBev Media Ltd 2024