A leader in the natural-functional beverage category, Vita Coco is the top-selling coconut water in the US, with more than a 60% share of the market.
“Allied brands are an important part of our overall route-to-market strategy, enabling us to enhance our own brand portfolio with strong players like Vita Coco,” said Rodger Collins, president of packaged beverages for Dr Pepper Snapple Group, at a company hosted investor meeting. “We’re excited about the opportunity to expand Vita Coco via the DPS footprint.”
“Dr Pepper Snapple Group’s distribution footprint is impressive,” said Michael Kirban, CEO and co-founder for Vita Coco. “With the power of DPS direct store delivery, we’ll be able to get Vita Coco into the hands of more consumers than ever before and meet the growing demand for this incredible beverage.”
Source: Dr Pepper Snapple Group
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