Featuring real people the commercials aim to discover what makes Dr Pepper fans unique.
Each spot in the campaign will follow an individual to reveal, through a series of descending statistics, why he or she is truly one of a kind.
The first two spots will debut on 1 January and feature the personal stories of Mikaela Mayer, professional model turned US Olympic female boxing hopeful.
Created by Deutsch LA, the campaign will be supported by an integrated marketing campaign that includes national television and online media.
Source: Dr Pepper
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