The ‘Hoof It!’ campaign launch nationally on 2 June by ex-England footballer Gareth Southgate. Encouraging men to think about how much they’re drinking during the tournament, 10,000 Hoof It! balls carrying health facts and tips will be given away at special Drinkaware freestyle football events throughout the UK.
The Drinkaware freestyle events will take place in cities across the country from 7 June. The charity has teamed up with the UK’s largest national five-a-side football provider Powerleague to host events and distribute balls.
Chris Sorek, chief executive of Drinkaware, said: “The World Cup is a great occasion for national celebration and excitement, but it’s really important that football fans also think about the effect summer drinking can have on their health and well-being.
“Through the Hoof It! campaign, we want to encourage men to think about how much alcohol they drink and to consider ways of limiting their consumption. Playing football instead of just watching it on the TV is a great way to keep healthy and we hope our footballs will encourage fans to get active.
“Fans lucky enough to travel to South Africa will be in new surroundings and may encounter different drinking habits and cultures. Working with our partners, we will give them all the help and advice they need to stay safe, making sure all the drama stays on the football pitch this summer.”
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