Chris Sorek, chief executive of alcohol education charity, Drinkaware, said: “Drinkaware welcomes the Department of Health’s Change4Life campaign launch, focusing on the health harms associated with regularly drinking over the unit guidelines.
“Although it can be easy to find an excuse to drink after a long day, there are plenty of reasons to cut down. Regularly drinking over the unit guidelines has serious implications for your health, from disturbed sleep and weight gain to cancer, liver and heart disease. The damage caused by drinking heavily can be grim. Shockingly, most people are unaware that it’s actually happening – liver disease, for example, has no warning signs.
“The launch of this campaign is timely. Drinkaware’s own research shows that Friday 3 February was the day most (82%) people polled expected to fail in their new year’s resolution to cut back on their drinking. We can help. MyDrinkaware.co.uk, an online drinks diary and unit calculator, keeps track of what you drink, sets personalised goals and provides email reminders to help change drinking habits.
“We look forward to working with the Department of Health to help consumers make positive lifestyle choices.”
Source: Drinkaware
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