Despite it being ‘party season’, the ICM poll of over 18s shows that people will attend on average just two events in December, drinking 5.5 units of alcohol at each. This is the equivalent of three glasses of mulled wine or two pints of cider*.
Many drinkers are taking action to help them make the most of the festivities:
Many people are making efforts to stay in control in anticipation of the pressures they know they will be under to drink more in December.
Over half (53%) say they plan to drink more in December than any other time of the year and of those people, over a quarter (27%) admit this is a time of year when they think they can drink alcohol without feeling guilty.
Almost half of those who expect to drink more (46%) say that alcohol is hard to avoid as there are more occasions where it is present during the festive period. One in five (20%) also say they drink more because it is encouraged by friends, colleagues and family.
Source: Drinkaware
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