This is welcome news for publicans, as licensed premises could potentially see a £30.2m boost in income from sports viewers in just one day of sport.
The research highlighted a north/south divide in people visiting the pub, as 69% of people in Yorkshire, 64% in the northeast and 66% in the northwest visit the pub to watch sport, compared to just over half (57%) of people in the south and east of England.
The research also identified the pub habits of different sports fans, with some unusual results …
Source: Molson Coors Brewing Company
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