The campaign, devised by Penwortham-based Holme Farm Dairies – a family-run milk processor with 30 milkmen servicing the Lancashire region – aims to reassure customers that the milk delivered to their doorstep is from a farm in their region.
Jonathan Simpson, owner of Holme Farm Dairies, said: “Food seems to come from all over the world these days, and you never quite know what you’re getting. We wanted to reassure local people that they’re getting milk from local cows, bottled by a local company and delivered to the doorstep in time for breakfast.
“We know that customers are keeping a close eye on their grocery spend, so we’re working hard to explain the benefits of buying local through our ‘Love Milk Love Local’ campaign. Not only can we save you time and money by bringing fresh, local milk direct to your door, but we also deliver lots of other products as well.
“Buying local keeps local jobs and skills in place and means that we’ll be able to keep feeding the nation whatever the future brings. It supports the community and means we’re not dependant on unreliable food imports.
“Holme Farm Dairies delivers milk across Lancashire and all of our milk comes from farms in the region. All our bottles will now be stamped with the ‘Love Milk Love Local’ logo and we’re inviting other milkmen across the country to do the same.”
The Duke of Westminster said: “It’s fantastic to see a small dairy in Lancashire launching a campaign that has the potential to help dairy farmers across the country, and I’m delighted to be supporting the campaign. It’s crucial to the survival of British dairy farming that we take note of this campaign and we become more aware of the origins of the milk we consume.”
Dairy UK director general, Jim Begg, added: “British farmers produce milk to some of the highest standards anywhere, making your doorstep pint truly world-class. I heartily support the ‘Love Milk Love Local’ campaign, which has the power to boost the skilled local farmers and small-scale dairies that make it all possible.”
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