A new independent survey commissioned by Dunkin’ Donuts shows that more coffee drinkers are turning to iced coffee for energy during the coldest part of the year.
According to the survey results, nearly 80% of iced coffee drinkers are drinking more iced coffee now than they did a year ago, and the majority of iced coffee drinkers prefer iced coffee to hot coffee even in the winter months.
Dunkin’ Donuts commissioned the survey of 500 iced coffee drinkers throughout the US during the first week of January in 2011. The survey findings include:
What do people like best about iced coffee?
When do people prefer to drink their iced coffee? The top time periods are:
The Dunkin’ Donuts’ survey follows the recent launch of the brand’s new multi-million dollar integrated advertising and marketing campaign for 2011. The campaign is integrated across TV, radio, out-of-home and online advertising, as well as social media, public relations and in-restaurant activities.
The new campaign also includes a spot that celebrates year-round iced coffee drinkers.
Survey Methodology
Penn, Schoen and Berland Associates conducted a quantitative online flash poll among 500 members of the general population who are 18-49, representative of the US population (gender, age, race and region). The poll was conducted 5-7 January 2011. The margin of error for the overall audience is +/-4.38% and larger for sub-groups.
Source: Dunkin’ Donuts
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