He will be featured in an advertising campaign launching in Boston this summer.
“I’m a big Vita Coco fan!” said Pedroia. “I keep a stock of it in the locker room fridge, and I drink it every game to stay hydrated and avoid cramps.”
Pedroia will appear in Vita Coco’s newest ad campaign launching this June in the Boston market. The campaign will activate through radio, out-of-home and digital platforms, and coincides with Rihanna’s national advertising campaign for the brand, also to be released this summer.
Source: Vita Coco
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