The company will be formed as a 50-50%-owned joint venture. Equal emphasis will be placed on building premium brands owned by both parties as well as distribution in the retail trade and establishing a firm foothold in the out-of-home sector.
“This strategic partnership is another big step in dynamically pursuing our international growth strategy,” said Thomas Hinderer, president and CEO of the Eckes-Granini Group. “Turkey is one of the most dynamic and fascinating markets in the world, offering great additional potential for our business development.”
Source: Eckes-Granini Group
© FoodBev Media Ltd 2024