After achieving strong organic growth in 2012, including the acquisition of five drinks providers across the continent, Eden plans to expand its business to some of Europe’s fastest growing economies such as Bulgaria and Latvia.
As part of its long term strategy to dominate the workplace drinks market through its water and coffee offering, Eden plans to grow business in these regions through further mergers and acquisitions.
Raanan Zilberman, CEO at Eden Springs, comments: “While most of the EU has faced difficult economic times in 2013, we believe certain eastern European markets hold great potential for Eden. Our reputation has been built on our strong offering of workplace hydration services across 15 European markets, so we’re confident that our move into this region will be successful and one that will further strengthen our position as market leader.
“When it comes to M&As, we take a forensic approach to strategy and time to understand the issues surrounding cultural change across our markets. This has led to many successful and beneficial acquisitions for our own company, and all of those involved, and will continue to contribute to our smooth transition into new markets.”
Source: Eden Springs
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