Elegantly Spirited has expanded its Strykk non-alcoholic spirits portfolio with the introduction of a ready-to-drink (RTD) range.
The new canned offerings include Strykk Not G*n & Tonic and Strykk Not R*m & Cola, providing non-alcoholic alternatives to what Elegantly Spirited says are two of the most popular spirit-mixer combinations.
Containing 0g of sugar and only 18 calories, the new products have an ABV of 0.5% and are vegan and gluten free.
Elegantly Spirited CEO and founder of Strykk, Alex Carlton, said: “There are 8 million mocktail drinkers in the UK looking for non-alcoholic alternatives but there is currently only a limited choice of RTD solutions and many are low quality, uninspiring and poorly delivered.
“Strykk’s new range taps into existing drinking repertoires and supports retailers to capture this huge, almost untapped opportunity, enabling drinkers to have fun and maximise every social experience.
“This summer is going to be full on, with people reuniting with friends and family, and making up for lost time. Consumers will be keener than ever to re-ignite social rituals both at home and out with friends but also much more aware of physical and mental wellbeing.
“Strykk has all of the spirit and none of the alcohol and offers drinkers the opportunity to moderate alcohol consumption and enjoy a better lifestyle balance.”
The new products are best served chilled and either poured over ice or enjoyed straight from the can.
The Strykk Not G*n & Tonic and Strykk Not R*m & Cola cans are launching this month and will initially be available on Ocado and Amazon Prime, as well as via the brand’s website and Funkin.co.uk.
In 2019, AG Barr acquired a 20% stake in Stryyk owner Elegantly Spirited for £1 million.
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