Worldwide Brands will be responsible for working with the trade to bring the brand to shelves during 2014.
Elivar is the only sports nutrition brand specifically designed for athletes aged 35+ and aims to reach a new market of 35+ endurance sports enthusiasts, building on current awareness levels and growing sales in the new year.
Elivar has also announced its sponsorship of the 220 Triathlon Awards at the Triathlon Show in Sandown Park in the UK, supporting categories including men’s and women’s age group triathlete of the year.
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