Packaging manufacturer Elopak has released its first carbon-neutral carton pack in collaboration with an Italian dairy.
Centrale del Latte d’Italia – the country’s third largest dairy company – launched a range of fresh milk products from regional brands Latte Tigullio and Tapporosso in March. They come in 1 litre and 500ml carbon-neutral Pure-Pak cartons from the Norwegian packager.
Elopak became a carbon neutral company in 2016 offering carbon neutral packaging to its customers, with Centrale del Latte d’Italia the first to bring this offering to market.
“As a food producer we are increasingly aware of consumer interest in the carbon footprint of product manufacturing processes and packaging,” said Marco Luzzati, sales and marketing director for Centrale del Latte d’Italia. “As with industries and economies across the world, the goal of carbon neutrality throughout our entire supply chain is a major part of our overall environmental strategy – and Elopak has enabled us to make a huge leap with our shared carbon neutral vision.”
In total, 11 new pack designs have been created for the carbon neutral Pure-Pak cartons across both the Latte Tigullio and Tapporosso brands. Full- and half-skimmed milk can be found in 500ml and 1 litre Pure-Pak cartons, while skimmed milk is available in the 500ml cartons.
All cartons for the two regional brands feature closures for easy opening and convenience when closing.
Centrale del Latte d’Italia was created on 1 October through the merger of Centrale del Latte di Firenze, Pisa, Pistoia e Livorno into Centrale del Latte di Torino & C.
It is the third-largest milk and dairy processor in Italy in terms of volumes sold, with an aggregated turnover of around €180 million.
The move to introduce carbon-neutral packaging fits the group’s strategy to bring together dairy companies and brands at a local level that share fundamental values such as quality, security and the enhancement of stock rearing and the food production chain.
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