The multi-faceted campaign will include a programme of activity, from its debut on TV and university sampling tours to Hollywood film partnerships.
Promoting the brand’s new tagline, ‘Sorts You Right Out’, the combination of TV, PR, design and experiential marketing is hoped will increase brand awareness among Emerge’s young and predominately male target audience. Headlining the campaign is a partnership with Warner Bros Pictures’ and Legendary Pictures’ Pacific Rim.
Emerge will also invest in TV sponsorship for the first time, as it teams up with Channel 4’s 4Music Network.
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