The Emerge Space Programme will be supported with a combination of advertising, social media and experiential activities, in addition to an on-pack promotion due to hit shelves in April.
The brand will also launch a new student sampling campaign via mobile discount and loyalty platform HelloU, which will see products placed in student starter packs to encourage trial.
Emerge has also secured sponsorship of Insomnia, the UK’s biggest gaming festival, as well as a high profile partnership with a top-secret game which is set to launch later this year. It has also confirmed it has extended its contract with Channel 4’s 4Music Network with a summer sponsorship schedule set to hit TV screens from July.
Source: Emerge
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