The new Endomondo Powerade hydration meter aids effective functioning of the body, promoting greater health and well-being, according to the company.
Endomondo offers technology supported by location-based GPS, and social networking capabilities motivating users toward fun and fitness. Endomondo is also launching the Powerade Challenge that rewards those exercising.
Emmanuel Seuge, The Coca-Cola Company’s head of worldwide sports and entertainment marketing, said: “Endomondo’s vision of a world where everyone exercises is a vision shared by both organizations. The collaboration is intended to motivate fitness fans to compete while building strength and conditioning so everyone becomes better all-round athletes.”
Source: Endomondo
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