Energy drink brand Emerge has unveiled a range of two new fridge and value packs, expanding its offering for retailers ahead of the summer trading period.
The new multipack formats will be launched later this month across original and zero-sugar Emerge variants. They comprise a ten-count 250ml can fridge pack with tear-off top, and a larger 18-count 250ml can value pack format. The new sizes extend the brand’s existing single-serve offering and enhances its take-home offering, as it seeks to exploit a number of social occasions such as barbecues, summer parties and study sessions.
“The packaging boasts an attractive new design and features embossed cans on the boxes, making the product extremely eye-catching to the shopper,” Emerge said. Both packs are made using water-resistant card.
Emerge brand manager Calli O’Brien added: “The new multipack formats are a great step forward for Emerge, creating new consumption occasions for energy and opportunities for retailers to benefit from bumper sales during the key summer period and beyond. Manufactured in Yorkshire by the Cott Beverages team, the multi-packs have been designed and developed to be portable and lightweight for both trolley-shops and shoppers on foot, suiting a variety of retail situations, and we are confident they will prove to be popular with consumers looking for more of the great Emerge taste.”
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