Of course, David James is in South Africa right now at World Cup 2010, not munching Jaffa Cakes outside a typical UK newsagent.
James is actually the face of a McVitie’s Jaffa Cakes consumer PR campaign. The campaign has seen the top goalkeeper get involved in the launch of a football-themed on-pack promotion across McVitie’s Jaffa Cakes, offering consumers the opportunity to win a range of football-themed prizes.
“I’ve always been a huge fan of McVitie’s Jaffa Cakes and love eating them before a match for a quick energy boost,” said James.
Source: United Biscuits
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