Two of its conventional products, pure milk and low-fat high-calcium milk, are to be available at this stage to suit the health-conscious diet of Hong Kong citizens. These dairy products account for over 60% of the local UHT milk and dairy product market.
The products are being delivered from Inner Mongolia to Hong Kong gradually and have been put on shelves at more than 80 stores in the Kai Bo Food Supermarket chain.
The products will also be put on shelves at more than 90 stores through China Resources Vanguard Shop within the month, making a total of more than 170 sales points.
Park’N Shop, retail stores and pharmacies will be included within the distribution network subsequently, boosting the number of sales points to more than 400. In Macau, Mengniu products are expected to be available for sale within two weeks.
Hong Kong has stringent requirements on quality and safety supervision of dairy products. Those Mengniu products to be sold in Hong Kong have passed the heat preservation test, the inspection of InnerMongolia Entry-Exit Inspection and Quarantine Bureau and have obtained a quality certificate and hygiene certificate from the responsible authority in the Mainland.
After arrival to Hong Kong, the products have to undergo a number of inspections conducted by the Food and Environmental Hygiene Department of the HKSAR and SGS Hong Kong Limited for assuring quality and safety of the products.
In recent years, Mengniu has focused on constructing ranches and managing production to enhance product quality in every stage of production, with the aim to serve consumers and build strong market awareness in the Mainland China market, the company said.
According to the statistics of the China Industrial Information Issuing Centre under China’s National Bureau of Statistics, Mengniu’s dairy products ranked first, in terms of both sales volume and sales value, among similar products in China for five consecutive years.
Source: China Mengniu Dairy Company
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