Delhaize’s Food Lion and Hannaford Supermarkets add approximately 1,300 stores to Essentia’s retail roster. Both will carry all three of Essentia’s single-serve bottles in their mainstream water aisles. Essentia’s 20oz single-serve bottles will appear in approximately 400 coolers.
In Texas, Essentia’s 1-litre single-serve and multipacks are now offered in the mainstream water aisle of more than 140 H-E-B stores. In addition to increased distribution, both relationships offer Essentia greater exposure by positioning the brand’s electrolyte-enhanced, super hydrating alkaline water in the retailers’ high traffic zones.
“Our relationship grocery industry leaders such as Food Lion, Hannaford and H-E-B is a testament to our brand’s ever growing consumer acceptance,” said Ken Uptain, Essentia’s president and CEO. “We built a very strong foundation for our brand in the natural channel and that momentum is carrying over into the grocery channel. We’re looking forward to long and successful relationships with our new partners.”
Source: Essentia Water
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