Essentia’s Bisphenol A (BPA)-free polyethylene terephthalate bottles (PET-1) are free of any plasticisers or added stabilisers and can be recycled at almost any recycling facility in the US.
Recycled PET bottles are used to make many new products, including fabric for T-shirts, long underwear and athletic shoes, as well as fibre for sleeping bags and winter coats.
Jetflow offers a unique hydration system that uses a water bottle in place of a non-recyclable, soft-sided polyurethane bladder, which often leaks, can be difficult to clean and is expensive to replace.
As part of the partnership, consumers who purchase a Jetflow Tomahawk hydration pack online receive a bottle of Essentia, coupons for future Essentia purchases and information about hydration.
“Jetflow shares our values when it comes to the importance of clean and proper hydration innovation,” said Ken Uptain, Essentia’s president and CEO. “Our partnership is a great opportunity for Essentia to communicate our brand’s unique offering to outdoor enthusiasts regarding the availability of superior hydration products.”
“Through our partnership with Essentia, we will educate consumers about the importance of hydration during outdoor recreation and the long-term environmental effects of their purchase decisions,” said Andrew Peterson, Jetflow’s president and CEO.
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