The UK water brand has sponsored The Championships, Wimbledon since 2008, and evian’s ‘Live young’ suite has become a regular fixture in showbiz calendars. Last year evian and MEC Access took their campaign to more people than ever before, with an evian Ball hunt through social media, a ‘Live young’ experience for tennis fans in the Wimbledon ticket queue, and an evian Café inside the grounds.
In-store, key retailers successfully activated small formats around the event in 2012, driving growth of 5.2% in small format singles and 1.3% multipacks compared to the previous year.
Rosemary Sarginson, chair of judges at the Hollis Sponsorship Awards, said: “This durable Wimbledon partnership has become a central strategic pillar for evian’s business. Those aware of the sponsorship are more likely to consider evian and prefer it to rival brands.
“evian joined forces with Wimbledon in 2008 and has established itself as a very credible partner for this iconic summer event. By associating itself with the style, glamour and passion of the event’s fan-base, it has managed to drive its brand consideration levels to new heights every year.”
Source: Evian
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