Evoca Group and Chinese coffee vending machine manufacturer Guangzhou Macas Electronic Technology Company (Macas) have agreed to establish a joint venture.
Guangzhou-headquartered Macas is a prominent manufacturer of coffee vending machines and bean-to-cup coffee machines in China, and has expertise in digital technologies such as graphical user interfaces, cashless payment systems and cloud-based machine management.
The new joint venture aims to establish itself as a leading provider of coffee vending machines in China and Asia by leveraging the joint expertise of Evoca and Macas.
The establishment of the joint venture is anticipated to close during Q2 2021.
Andrea Zocchi, Evoca CEO, said: “Evoca and its well-known brands (including Saeco, Gaggia Milano, Necta) have been present in the Asian market for well over 20 years.
“We think the time is right to establish an operating platform in China to provide a faster response to market needs and to promote research and product development that is specific to this region.
“We are delighted to partner with Macas, a well-established player in the local market with strong development capabilities. This is an important step forward in the development of Evoca’s presence in China and Asia.”
Shengeng (Harding) Li, Managing Director, Macas added: “We are delighted to partner with Evoca, who are the leading manufacturer of out-of-home coffee machines in Europe and have great experience in coffee vending.
“Our combined teams will be in a strong position to lead the market for coffee vending, using both Evoca’s and Macas’ strengths.”
© FoodBev Media Ltd 2021
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