Andreas Exarheas talks to Hernan Marina, PepsiCo’s business innovation senior director, Latin America beverages, about the new Drinkfinity device.
Described as a ‘personal and portable hydration system’, Drinkfinity is currently sold in the Brazilian online marketplace. The creation utilises a reusable bottle, which is used in conjunction with flavoured pods.
When the system was first launched, the brand posted a one-minute video of an active young man’s day to promote the product. The video offered a glimpse of the man’s life – from the moment he springs out of bed to when he’s at the gym, cycling outdoors, at work and at the beach – and showed him periodically mixing a Drinkfinity beverage and sharing it with friends. According to reports, there will be a further series of 50 micro videos, each highlighting different features like flavours, how the product is used and sustainability.
Recorded, produced and hosted by: Andreas Exarheas and Darren Wood
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