UK crisp company Fairfields Farm has unveiled new packaging which aims to draw attention to its field-to-packet production process.
Ploughed furrows at the top of each crisp packet is a design taken directly from a photograph from last year’s planting.
Bold colours aim to highlight the classic British flavours, which include: cheese and onion, sea salt and black pepper, and sea salt and Aspall cyder vinegar.
The rebranding comes as Fairfields Farm appoints Richard Glennan as its new managing director.
Speaking of his appointment, Glennan said: “I have known the brand since their early days – and it’s great to be part of the fantastic future they have ahead. The acquisition of Ten Acre has brought a new brand into the fold. This is the start of the next phase for Fairfields Farm.
“Through new ideas, further potential acquisitions and innovation within the snacking space, I’m looking forward to adding more value – and seeing where we can go from here…exciting times ahead.”
Fairfields Farm founder Robert Strathern added: “We are thrilled to announce the appointment of Richard as managing director at Fairfields Farm. We have been working together for a while now and Richard has been a pivotal part in securing growth in new and innovative areas for the business.
“He brings with him a wealth of industry knowledge and experience and together we will continue to be a force to be reckoned with in the snacking sector.”
Earlier this year, Fairfields Farm acquired fellow UK crisp brand Ten Acre, partly motivated by its strong performance in overseas trade.
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