As part of National Cask Ale Week, Camra and the real ale industry are today celebrating ‘National FemAle Day’, which aims to encourage even more women to try the different varieties of real ale.
Louise Ashworth, Camra head of marketing, described the cultural shift taking place in Britain’s pubs: “These new figures are certainly no April Fool, and reflect what the industry has been witnessing for some time.
“Real ale is in vogue, and new research showing such a drastic increase proves that women are growing tired of the homogenous house wines and alcopop fads they’re served in their high street pub or bar.”
Source: Camra
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