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Festive food facts from Mintel for Christmas
By News Desk
20 December 2012
Categories
Beverage
Food
Marketing
Food, Spirits and Baking Habits
Over a third (36%) of consumers who drink dark spirits claim Whisky/Bourbon as their favourite at Christmas and New Year, compared to 21% for Brandy/Cognac/Armagnac and 17% for Dark/Golden/Spiced Rum.
Over one in ten (11%) of Britain’s bakers tend to only bake at home for special occasions.
Some 62% of Brits buy novelty and boxed chocolates as a gift for Christmas to sweeten up their holidays.
>Champagne appears to have lost some of its appeal at Christmas and Easter, as Sparkling Wine users in the UK are now more likely to drink it than Champagne (48% against 46% respectively).
Christmas Dinner
By the end of 2012, British consumers are expected to have gobbled up 89,000 tonnes of turkey.
Frozen potatoes grew 6.3% year on year to account for 12% of the UK potato market in 2011.
A quarter (25%) of Brits would like to see more interesting flavours of Gravy – and the same number (25%) would like to see Gravy with more authentic ingredients.
18% of Brits consume cheese after dinner.
Source: Mintel
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