In England, Cheddar cheese has been popular with apples for generations, but in Turkey last week, I encountered a simple dish to rival the Italian tradition of mozzarella with tomatoes.
It was a local feta type cheese with watermelon. I asked around the office to see if others were already familiar with this and if I was the last to hear. It seems not. Do try it. I believe you will be well rewarded.
More so, perhaps, than the idea of combining cream cheese with orange juice in a drink, which Kirin and Tropicana have done in Japan. Then again, what sounds quirky may actually taste amazing and turn out to be a big hit, especially in Japan.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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