Fifty50 Foods updates packaging for its low-glycemic portfolio

US brand Fifty50 Foods has unveiled new packaging featuring its slogan ‘Eat Well, Feel Good’ as it aims to underscore its commitment to helping consumers benefit from a low-glycemic diet.

Fifty50 Foods has a variety of certified low-glycemic foods ranging from peanut butters and fruit spreads, to candies and cookies.

It said its range contains carbohydrates that rank lower on the glycemic index ‘so they are digested slower and won’t cause dramatic blood sugar fluctuations, helping to keep energy levels steadier’.

In a statement, the company said: “Low-glycemic foods are not only for people with diabetes. Studies have shown that a low-GI diet offers health advantages like diminishing the risk for type 2 diabetes, cardiovascular disease and age-related eye illnesses.”

Fifty50 Foods vice president of sales and marketing Julie Frost said: “Based on shopper and retailer insights, we felt it was the right time to showcase how our great-tasting products meet the personal wellbeing objectives not only for people with diabetes but also those who want to live a low-glycemic lifestyle.”

The company also announced that it will continue its 26-year legacy of donating half of its profits to diabetes research. So far it has given more than $8 million to type 1 diabetes research organisation JDRF.