French cognac house Camus has partnered with Dutch wine and spirits wholesaler Fine Drinks on the exclusive distribution of the company’s cognacs and gin in the Netherlands.
From 1 January, Fine Drinks will offer several products – including Camus’ Elegance, Borderies and Ile de Ré ranges of cognacs, plus Ungava super-premium gin – to the Dutch domestic market.
Fine Drinks owner Franz Lieven said: “We are proud to take over responsibility for this amazing global brand Camus. We are convinced that this is a big step for our company and are proud to have the opportunity to take the Camus brand position in The Netherlands to a higher level.”
Camus area director James Nisbet added: “We are convinced that our cooperation with Fine Drinks will lift the position of our brand in the Dutch market to a much higher level. We will prove that the regional Cognac strategy will bring new dynamics to the while cognac category in the Dutch market.”
And Fine Drinks sales director spirits Frans Lambregts claimed that “the partnership with Camus is an essential element for the future of our brand strategy.”
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