The campaign will appear across major TV channels from the end of March for four weeks.
The ad will focus on Red Stag by Jim Beam, alongside Jim Beam Honey and Jim Beam White.
It will reach over 30 million adults over 18, be seen on average four times and air on Channel 4, E4, Comedy Central, ITV2, Sky 1 and Sky Sports.
The £9m investment this year follows a strong performance in 2012 for Jim Beam, which outperformed the American Whiskey category in the UK, with growth of +33% in the on-trade and +65% in the off-trade, compared to category growth of +3% and 2% respectively.
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