According to Bell, the trend for classic chocolate or peanut butter, caramel with salt, and peppercorns, will be followed by pretzel snacks.
Soft and hearty or salty and crunchy, the old classic pretzel offers a new, exciting twist, with more options than ever before to satisfy consumers’ demand for innovative, salty snacks.
The company also thinks milk mix drinks with ‘their manifold facets’ will increase in popularity as ‘new flavour creations’ will provide variety and will attract ‘modern lifestyle consumers’.
Bitter is a major trend in the beverages industry and may stimulate new growth in the entire soft drinks market. Tonic Infusions is a new hybrid segment interfacing between bitters and classic soft drinks categories, including all the latest flavour trends.
Cucumber-flavoured concepts will increase in popularity, building on their success in 2013. The flavour is cooling, clear, less sweet and perfectly meets the requirements of fashionable and even healthy product options.
Source: Bell Flavors & Fragrances
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