Tilray and AB InBev joint venture Fluent Beverages has launched a CBD-infused its first non-alcohol CBD-infused beverage in Canada, under the name Everie.
With all natural flavours, Everie will be available in 3g biodegradable tea bags, featuring three blends: Lavender Chamomile, Vanilla Rooibos, and Peach Ginger Green.
Everie contains 98% pure CBD-infused beverage, with 10mg of CBD per serving and less than 0.05mg of THC per serving, according to the company.
Fluent Beverages is a Canadian joint venture between Tilray and AB InBev, through their respective wholly-owned subsidiaries High Park Company and Labatt Breweries of Canada.
Becky Lindsey, chief marketing officer of Fluent Beverages, said: “We know that consumers are concerned about products that claim to be CBD-only, but which actually have significant THC content as well; specifically, with products coming from the unregulated market.
“To build trust with consumers, we need to ensure that we are delivering what is promised, and that is what Fluent is going to do. Everie is made with CBD so pure that adult consumers can choose Everie with complete confidence – and no surprises.”
“We believe that our approach to flavour, taste, and CBD purity will make Everie the stand-out choice for those seeking to enjoy and explore CBD-infused beverages.”
Everie tea bags are available now in packs of three in select Canadian provinces.
The Canadian company plans to launch Everie sparkling beverages in early 2020, which will also contain 10mg of CBD per serving and will be available in a variety of fruit flavours, including Lemon-Lime, Mango-Passionfruit and Watermelon-Dragon Fruit.
© FoodBev Media Ltd 2019