Headlined ‘Good food hygiene is now easier to spot’, the bilingual campaign will run for four weeks. It will start with outdoor posters in high street locations, near eating establishments and will be supplemented, in some areas of Wales, with phone kiosk advertisements.
Following this, there will be press advertising and advertorials in daily and weekly local press, as well as a presence on websites, such as Facebook and Google.
A leaflet for food business operators has also been developed for use by local authorities, reminding them that businesses could improve their rating by seeking advice from food law enforcement officers at their local authority.
The Welsh Government is currently consulting on the mandatory display of the scheme’s stickers in Wales. This consultation will close on Wednesday 7 March.
Source: FSA
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