Speed Drinks, with an ‘F1’ logo registered in Holland and elsewhere, argued that the sport is wrongly claiming control of a generic term. Formula one argued that the drink has caused “irreparable damage” to its brand, and its future efforts to license official F1 drinks.
In 2006, the sport successfully stopped Chinese fashion companies from selling clothes with ‘F1 Jeans’ branding, but a year later failed to win exclusive rights to the ‘F1’ abbreviation by the UK Trademark Registry.
Source: The Straights Times
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